MINING

STEER YOUR ORGANIZATION THROUGH CYCLES, NOT WITHIN THEM

The mining industry has always been driven by cycles: mineral prices fluctuate, influenced by innovations
and trends in industry and consumer goods.

S&P’s latest sector study at the end of 2024 reflects this, projecting mixed outlooks for 2025. A confirmed
slowdown in steel and iron ore, driven not only by China’s ongoing struggles but also by broader global
economic headwinds and rising trade tensions—particularly new tariffs—contrasts with the positive
momentum around strategic metals such as copper, lithium, and graphite, fueled by the global shift toward
electrification. Renewed investor appetite, marked by increased funding and M&A activity, reflects these
divergent trends: traditional markets weighed down by uncertainty and protectionist measures, versus
booming demand for precious and tech-related metals.

To navigate these cycles—whose mechanics are well known in the sector —other questions must be addressed:

• How can I adapt my strategy to both drive long-term transformation and launch short-term turnaround operations to  address market shifts?
• What organizational model does this imply, and how do I align my current organization to it?
• How do I ensure optimal execution of my strategies to protect and grow my EBITDA?

With global demand for minerals still rising—and amid growing environmental and societal demands—mining actors must operate on every front:

• Design flexible organizational models adaptable to fast-changing markets: exploring new sites, acquiring operators, forming innovative partnerships…
• Ensure seamless execution of model changes: faster site deployment and access to cashflow are now critical for strengthening current assets, expanding to new sites, and funding innovation.

Ultimately, the challenge lies less in defining a new strategy than in the real capacity to execute it with maximum responsiveness and operational efficiency

This is a typical example of the kinds of things leaders confide in us.
They all agree: crafting a strategy is good, but executing it effectively is what truly counts. That’s why I founded Profit Implement. My years of experience in international firms specializing in operational excellence have confirmed what many leaders already know: traditional consulting
stays too surface-level and fails to deliver the expected gains.
Ultimately, the challenge lies less in defining a new strategy than in the real capacity to execute it with maximum responsiveness and operational efficiency. To help leaders succeed in their strategic pivots, Profit-Implement provides support at two essential levels :

1. Design to Profit : what changes are needed in your organization to align with your new strategic
goals?

2. Profit Through People : how can you ensure that every management layer—from HQ to field operations—adopts the new objectives, builds management capacity, and adjusts practices to
deliver results ?

This client is a major player in Morocco’s mining sector, renowned for its expertise in extracting and valorizing metals. Seeking to sustainably optimize its performance, the company sought guidance to identify new growth drivers.

Challenge:
Despite working with multiple consulting firms, internal processes remained sluggish and productivity stalled. Boosting team accountability became imperative to improve operational efficiency and hit
growth targets.

Our Approach :

Results :

At Profit Implement, we don’t stop at giving recommendations. We drive the implementation of your strategic goals within your organization—until visible, measurable, and sustainable results are achieved. Leveraging our expertise in operational process optimization, we’ve developed a unique approach built on three pillars:

1. Deep transformation

• Off site data analysis coupled with on site diagnostic (2 to 3 weeks) to precisely identify profitability levers

• Co-design of steering tools and KPIs tailored to your operational reality

2. Operational execution

• Intensive on-site support (6 to 8 months) to embed best practices, optimize processes, and reduce logistical inefficiencies

• Management coaching to empower each manager as the “CEO of their scope”

3. Managers’ training & coaching

• New leadership mindsets: we train your teams like elite athletes—until they meet their goals

• Removing cultural barriers and limiting mindsets: turning “That’s how it’s always been” into “Here’s how we’ll do it better”

Immediate and lasting ROI

• Drastic inefficiency reduction: ROI from year one, averaging 6 to 8 times the investment

• Improved time-to-production: every week gained is a financial lever to fund your next opportunities

• Sustainable performance: beyond financial gains, we boost team motivation, lower turnover, and improve multicultural integration.